Io piaccio o la via del successo con le donne

A young scientist, Roberto Maldi, is conducting medical research to find a serum capable of giving courage. However, his experiment goes awry, and he unwittingly invents a potent serum that transforms any man who takes it into an irresistible womanizer. Seeing the potential for profit, his boss attempts to capitalize on the chaotic and comical invention, leading to a series of hilarious romantic misadventures set in the 1950s.