The Lost World of Mr. Hardy

Employees called their boss 'Mister Jim' Hardy, the last family member to work in the business founded in 1873 by his grandfather and great-uncle, passionate fishermen who created Hardys renowned fishing tackle. Loved by enthusiasts like Prince Charles, the brand became iconic. Today, most production has moved to China, but the legacy of Hardy's handmade tackle endures. Mister Jim reflects on the company's history and its challenges in a modern, globalized world.